When I joined FASHIONPHILE, email designs relied on basic modular templates. Over the past year, I’ve elevated the channel through more dynamic layouts, GIF content, and refined photography and cropping choices—design improvements that not only enhanced brand storytelling but also increased conversion while maintaining the brand’s luxury integrity.

At FASHIONPHILE, I helped implement a quarterly approach to promotion design, shifting away from a sale-to-sale model. This system streamlined production costs by consolidating retail orders and shipping, while also providing a holistic view of promotions to ensure each campaign felt distinct and engaging without fatiguing customers.

I partnered with operations and IT to launch FASHIONPHILE Certified, an in-person authentication service for ultra-luxury accessories. My role focused on shaping the customer experience to ensure the program felt trusted, elevated, and memorable—resulting in a luxury leather-bound Certificate of Authenticity backed by a lifetime guarantee.

Since 1999, FASHIONPHILE has cleaned over two million handbags—that’s more than anyone else on earth. When we couldn’t find the perfect products for FASHIONPHILE Atelier, we spent the last ten years developing our own. Although this project was years in the making, the marketing launch was where I needed to shine. Ensuring that there was photography to support not only how it could be used but that it was being used correctly.

We partnered with Nicole Richie for FASHIONPHILE’s 2026 celebrity campaign. From concepting the art direction to location scouting to run of show on set to ensure we got all of the necessary shots for a successful campaign I was there.

For FASHIONPHILE’s 2026 holiday campaign we had the pleasure of working with Martha Stewart in our NYC Flagship. This campaign was different than previous celebrity campaigns as we didn’t partner with a production company, in short a majority of the production was led by me.