FASHIONPHILE

FASHIONPHILE is the leading platform for ultra-luxury resale, specializing in pre-owned handbags, fine jewelry, watches, and accessories. At FASHIONPHILE, I direct the brand’s creative vision across campaigns, photoshoots, and storytelling, shaping a luxury identity that inspires clients and elevates engagement.

Holiday 2024

The team collaborated with influencer Grece Ghanem on an editorial photoshoot, which took place the day before I officially started. I quickly jumped into the process by helping select final images that elevated FASHIONPHILE’s creative standards, and I art directed the accompanying flatlay shoot that tied the entire gift guide collection together. While numbers were projected to come in soft for the year, the strength of our holiday creative closed the gap and ultimately allowed the brand to finish the year on target.

FASHIONPHILE GiftGuide 2024 Retail.png
FASHIONPHILE GiftGuide 2024 Email.png

Key Contributions

  • Emails

    When I joined FASHIONPHILE, email designs relied on basic modular templates. Over the past year, I’ve elevated the channel through more dynamic layouts, GIF content, and refined photography and cropping choices—design improvements that not only enhanced brand storytelling but also increased conversion while maintaining the brand’s luxury integrity.

  • Promotions

    At FASHIONPHILE, I helped implement a quarterly approach to promotion design, shifting away from a sale-to-sale model. This system streamlined production costs by consolidating retail orders and shipping, while also providing a holistic view of promotions to ensure each campaign felt distinct and engaging without fatiguing customers.

  • FASHIONPHILE Certified

    I partnered with operations and IT to launch FASHIONPHILE Certified, an in-person authentication service for ultra-luxury accessories. My role focused on shaping the customer experience to ensure the program felt trusted, elevated, and memorable—resulting in a luxury leather-bound Certificate of Authenticity backed by a lifetime guarantee.

  • ReNew

    The Renew handbag cleaning kit features a three-part care system—the perfect trio to protect your investments. Although this project was years in the making, the marketing launch was where I needed to shine. Ensuring that there was photography to support not only how it could be used but that it was being used correctly.

  • Parker & West

    Named after the grandmothers of our founder and CEO, Parker & West by FASHIONPHILE features fine jewelry you won’t find anywhere (or on anyone) else. It’s authentic pre-owned ultra-luxury without the label or the price tag. Launched in August 2025.