Jessica Simpson
Being at a small family owned business means I’ve learned a lot; I wear multiple hats from designing to art direction to strategy. On the daily I collaborate closely with every team member so we can produce positive results through site, email, social, and partner needs.
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Email Revamp
Since joining the team I collaborate with our email marketer and we have revamped the welcome, abandon cart, and price drop flows. We used learnings from various tests as well as top performing designs to inform our strategy for the redesigns. You can see the success of the updated flows as the brand’s email revenue is up +65% YoY and +33%MoM.
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Site
Over the past year I have been striving to elevate the brand’s website experience through thoughtful designs that result in higher conversion and increased sales. Working with the director of ecommerce we have strategized story telling moments that resonate with our customer and have seen revenue up +32% YoY and conversion up +87% YoY.
Art Direction
I’ve had the pleasure of working through concepts from ideation all the way through to the final marketing campaign. From pulling inspiration to directing the shots to final site execution seeing it through every step makes it that much more rewarding to see them become top acquisition ads or have higher conversion rates. Working with our different category partners to combine different categories that result in boosted sales for both partners and reaching or exceeding our sales goals makes all of the hard work worth it.
Email Campaigns
Based on learnings from what does and doesn’t perform these have been examples of our top performing day-to-day emails in terms of revenue and click rate. We have learned our customer loves help styling their looks whether that be by pairing it with clothing, accessories, or by pairing monochromatic colors to inspire them.
