I designed all of the marketing materials for our pop-up store that travelled across the country to various Tough Mudder events. This included a tent, easels, bounceback cards, flags, and other marketing materials.

The timeline to create this was one week.

I have designed our pop-up activation for the past 4 seasons of Varsity Cheer events. Picking brand images that can live for the whole season and fit the vibe/customers at those events.

For the 2020 Varsity Cheer season Fabletics was still only a women’s brand and matches the brand standards we had at the time. Focusing on happy, inclusive, athletic aesthetic.

For April 2022 YITTY by Lizzo launched both online and retail across the chain. To make it extra special there were two windows: one focused solely on Lizzo and one on showing it’s for every body.

I designed a 20’ tall cling to be installed on the Dallas Convention Center at the entrance of our Pop-Up store. This cling helped attract more customers to help achieve the highest revenue in a single day in Fabletics retail history.

I have been asked to design various “test” retail windows in our highest traffic stores to drive increased revenue at those locations. The Kevin and Eniko Hart clings had two variations of clings based on the windows the stores had at our top 10 locations to create an extra special moment for this collab.

The second version of the Kevin and Eniko Hart test window.

For January 2021 our top revenue driving stores got massive clings that were meant to feel really special and grab our customers eye. Since January is our peak season we really wanted to start the year off strong with a beautiful, eye catching cling that stands out in a mall.