Campaigns
I’ve worked on various campaigns during my time at Fabletics including Kate’s Fall Edit, Ginger Ressler, Fabletics first Mother/Daughter collection, as well as the Fabletics Men launch from the women’s side.
Kate’s Fall Edit | September 2020
Site, email, retail, social media
Kate’s Fall Edit is Kate Hudson’s limited edition collection that is available for five days only. The campaign consists of email, site, retail, social, as well as SMS. I combined editorial images of Kate with product on a ghost mannequin to create an elevated experience for our VIP members.
(ADD SOCIAL BTS POST)
Creative Direction
Design
Development
Ginger’s Hot List | August 2020
Site, email, retail, social media
Ginger Ressler is Fabletics Chief Performance Officer, she gets her own collections throughout the year. For her August Campaign we wanted to give her page a new look that focused on her collection being motivational and empowering. The collection was shot to showcase the different times of days.
Creative Direction
Design
Development
Mother/Daughter Collection | April 2020
Site, email, retail
Twin It to Win It was Fabletics first-ever mother/daughter collection, launching just in time for Mother’s day. While this collection launched in the midst of the COVID stay at home order it still proved to sell out in 6 hours.
Creative Direction
Design
Development
Fabletics Men Launch to Women | April 2020
The Fabletics Men launch was big moment announcing our partnership with Kevin Hart. I had to collaborate with the Fabletics Men’s team in order to see what we needed to leverage from their work in order to make it geared to our female customers.